Guide to Japanese fashion magazines
Japanese magazines are really specific to which group/audience they target towards. Below is a list of magazines and brief description of their style & target audience. Click on the magazine name will lead you to the magazine’s website (if there is one)
Last update 20100721
Their might be changes for the magazines since I first made this mid in 2009.
Women
Kids
For kids under 10. Mostly for mothers who like to dress up their child, or spoiled kids
Students/10s
11-15
Junior high students. Mostly casual with cute elements
- Pichi Lemon
- Love Berry
- nicola
- Hana*chu→ (junior high version of “gyaru”)
15-18
High school students. Mostly sweet/cute/casual with some sexy to lure the boys:)
Street/Urahara
People from late teens to mid 20s. Mostly wears indies brands, vintage, not following mainstream
Casual
Late teens to 20s. Very simple and casual, with some romantic/sweet/cool elements depends on what’s popular that season
Gyaru
Late teens to 20s. Girls who have the stereotypes of wearing heavy make-up, wear sexy clothes, noisy, etc. Most gyarus are tanned back in the days, but there are lots of “shiro gyarus” now
- egg
- Popteen
- SCawaii!!
- BLENDA
- Ranzuki
- JELLY
- Happie Nuts
- LUIRE (B-girl style)
- Woofin’Girl (B-girl style)
Hime Gyaru
Girly and princess type of gyaru, started during mid 2000s.
- Koakuma ageha (Really popular right now within young girls, but it’s intended to target at hostesses)
- Hime Style
OL/Onee-kei
Akamojizasshi (Red letter magazines)
These five are the big boss of fashion magazines in Japan and they received the name because they all use red for their names on the cover. Sophisticated and mature style with elements of romantic/sweet/sexy style depends on what’s popular that season, target towards university students to early 20s OL.
Sames as the Red letter magazines, except not as popular. Might be more mature/simple/glamorous depend on the magazine itself, but mostly aim towards university students and OLs as well.
- MORE
- with
- Oggi
- MISS
- CLASSY
- AneCan
- UNI.T
- Steady.
- BAILA GINGER
- GLITTER
- InRed
- sweet
- GISELe
- GLAMOROUS
- 25ans (towards expensive brands)
- ENVY
Natural-kei
People who are interested are mostly housewives from 20s and up. Likes simple color, simple style, handmade things, decorating around home, and taking care of children
- Naturela
- Rinneru
- haco.
High fashion/Mode
- SO-EN (The first fashion mag in Japan!!)
- High Fashion
- GINZA
- SPUR
- FUDGE
- gap PRESS
- Fashion News
- MODE et MODE
30s to 40s
Traditional Japanese
Japanese version of overseas fashion magazine
- ELLE JAPON
- marie claire
- Harper’s BAZAAR
- VOGUE NIPPON
- NYLON JAPAN
Wedding
- 25ans Wedding
- GRACEFUL Wedding
- Zexy
- City wedding
- non-no MORE Wedding (mook)
Past fashion magazines
Stopped publishing :(
- COSMOPOLITAN
- CANDy
- melon
- Lemon
- Puchi Seven
- mc Sister
- Fapri, ex-ANEX PICHI
- Olive
- bis
- La Vie de 30 ans
- Miman, ex-Hai Misses
- Grape
- Tokyo Story News
- Vingtaine
- Junie
- LUCi
- RyuukouTsuushin
- GRACE
- NIKITA
- style
- BOAO
- Cawaii!
- ES POSHH!
- Vanilla Girl
- Namaiki KiLaLa
Men
Kireime-kei, celeb casual
University student ~ 20s. Focus on being clean, slim, a bit conservative. Guys with this style is popular with the girls, so sometimes this style is introduce as “mote clothes” (“motemote” means popular)
Salon-kei
University student ~ 20s. Feminine, have lots of layers, accessories
- CHOKi CHOKi
- CAZICAZI
- CAZICAZI HQ
Onii-kei, Gyarus guys
Late teens ~ 30s, some 40s. Male version of gyarus; tanned, big hair, flashy, leather shoes, usually wear jeans with vintage wash
- Men’s egg
- MEN’S KNUCKLE
- MEN’S ROSES
- men’s Digger
- Men’s SPIDER
- wolf Ash
Street
Street fashion, targeted late teens to 20s. Casual with elements that varies depending on what’s popular that season
- smart
- street Jack
- COOL TRANS
- Samurai magazine
- GET ON!
- Ollie
- Shake Magazine
Hip Hop
- WOOFIN’
- Mst
- 411
DC
For people in their 20s, usually wear expensive designer clothing
- MEN’S NON-NO
- POPEYE
- HUgE
Kireime onii-kei
A “clean” version of onii-kei
- Men’s JOKER
- Men’s Voi
- Gainer
Business suits
For 20s~40s white collar men
- Men’s JOKER Biz
- STYLE max, ex-smart MAX
- GQ JAPAN
- KING
- Begin
30s +
- MEN’S CLUB
- LEON
- BRIO
- Men’s Ex
- UOMO
- Safari
- SENSE
- Pen
- ATES
- OCEANS
High fashion/Mode
- gap PRESS MEN
- Fashion News MEN’S
- men’s FUDGE
- WWD FOR JAPAN MEN’S
(Partial information are from wikipedia. Reposting is fine, but please no modifying. For credit, please either list Hikko Hikko or Ryuukou Style)
